Insights span technical, professional, educational, and opinion-driven perspectives; drawn from decades of hands-on experience building and scaling digital solutions.
Advice
Building software is cheap now. Which means it's never been easier to spend good money building the wrong thing.
build vs buy · software for small business · custom software · when not to build · SME software · off-the-shelf vs custom · hiring a developer · software costs
Blog
If you've not come across the term, vibe coding is where you describe what you want to an AI and let it write the code for you.
Vibe Coding · No code
Technical Opinions
The marketplace model looks cheap upfront. A £49 theme, a stack of plugins, a developer who moves on once invoiced. Over three years it costs significantly more — and it's never obvious until something breaks
testing · development · process
Process & Practice
I updated a parent theme and silently broke the mobile layout. A stranger caught it before I did. I do this professionally. It's the clearest illustration I know of why you cannot assume.
testing · development · process