Insights span technical, professional, educational, and opinion-driven perspectives; drawn from decades of hands-on experience building and scaling digital solutions.
Advice
Building software is cheap now. Which means it's never been easier to spend good money building the wrong thing.
build vs buy · software for small business · custom software · when not to build · SME software · off-the-shelf vs custom · hiring a developer · software costs
Opinion
Vibe coding will build you something that works. It won't tell you if it was the right thing to build.
vibe coding · technical judgement · framework choice · AI coding · Laravel · Postgres · refactoring · technical debt
Opinion
Buying a £49 theme and bolting plugins onto it looks cheap upfront. Over three years it usually costs a good deal more, and you rarely see it coming until something breaks.
WordPress · themes · plugins · maintenance · technical debt · hiring a developer · web development
Opinion
I updated a theme on this site and quietly broke the mobile layout for every phone user. A stranger caught it before I did, and I do this for a living. Here's what skipping testing actually costs you.
testing · WordPress · child theme · mobile · regression · rollback